Review
“You should pounce on Cat’s book. This is a timeless guide through the jungle of online marketing and PR.” ~ Bryan Eisenberg, New York Times bestselling author of Waiting for Your Cat to Bark? and Call to Action ” How to Win Sales & Influence Spiders is a comprehensive guide full of great information for both newbies and experienced marketers. Not only will this book help you easily find more customers, it’ll show you how to get free publicity–from the search e…
Buy How to Win Sales & Influence Spiders: Boosting Your Business & Buzz on the Web at Amazon
I just wanted to add that I find it rather suspicious that all the earlier reviewers had written 1 or 2 reviews in total and are bragging about this book like hell. They also share similar vocabulary and writing style…
I learned about Catherine Seda back in 2004, when she published her classic book “Search Engine Advertising”. Earlier in 2007, she came back with this other title, “How to Win Sales & Influence Spiders”, one that handsomely complements her work and offers marketers and business owners alike a plethora of information to feed from and make the most out of the options available nowadays to catapult your business online.
With the assistance of contributing author Amanda Watlington (another legend in the Search Marketing space), Catherine covers PR, blogging, social networking, podcasting, e-mail campaigns, affiliate marketing, PPC and more sharing her knowledge while she interviews experts in each of the topics and wraps up each chapter with an insightful Success Story (read “case study”) to drive the points home.
In the end, between the material covered and its relevance, combined with her fresh writing style, the book ends up being an enjoyable read that is worth thousands of dollars, if you apply her suggestions as a part of your marketing and PR efforts.
It’s no secret that marketing on the Web takes more than just slapping up a website and hoping people will flock to your URL. Amazingly enough, I still run into clients who use as a haphazard method and believe they truly are marketing.
Now I have an expert resource I recommend so clients easily understand the components of Web marketing. My new secret weapon is Cat Seda’s latest book How to Win Sales and Influence Spiders ~Boosting Your Business and Buzz on the Web. Seda skillfully explains the playing field on the web, and she uses language that is easily understandable even to newbies.
Some of the key points, you’ll take away from this book are;
- The big picture overview of search engine marketing and SEO
- Step-by-step instructions on how to build links
- A differentiation between black hat and white hat tactics on the web (Reminds me of Mad Magazine spy versus spy. There really is good and evil out there)
- The good the bad and the ugly on squeeze pages
- Social media networking
If any of the items on the bulleted list sound foreign to you, I encourage you to grab a copy of this book today! These are tips and tactics you’ll need a good firm grasp on when you begin your Web marketing efforts. You’ll discover when you read the book, but there’s a lot more to Web marketing than meets the eye.
Plus, Seda uses real world examples with the big players (Fire Mountain Gems & Entrepreneur just to name a couple) and and entrepreneurs. By illustrating how it’s really done and showcasing the results, Seda highlights exactly why Web marketing is so important.
As a writer and consultant, I was especially impressed with the example about article marketing to generate a six figure income from one project.
I’ve been following Seda’s work for some time via her articles in Entrepreneur Magazine. I also had the opportunity to meet her in person at Lorrie Morgan- Ferrero’s Speed Copywriting Workshop and for what it’s worth Cat Seda is the real deal. Her internet integrity is impressive, and when it comes right down to it, I’ll do business with the white hats any day. After all, who wants to deal with the spam police? Read this book and you’ll be on the right track.